About Us
Commercial Management
PlantTech's product range includes public and proprietary field crop, forage and pasture seed varieties suitable for planting throughout Australia and oversees. Commercial Management is responsible for maintaining approximatly 100 market leading varieties in the portfolio.
This expertise supports the development of new varieties through breeding programs that offer the opportunity to develop technology best suited to Australian production systems.
Commercial Management works closely with national, international, private and public breeding organisations, providing PlantTech with the unique ability to trial new cultivars and technologies. Growers will benefit from greater access to new germplasm not currently available. PlantTech is dedicated to ensuring the best technology from around the world is made available to Australian growers in a credible and sustainable way.
PlantTech's Commercial Management department integrates throughout all other company divisions but is primarily involved in the following areas:
- Developing strategic company objectives
- Identifying unique business opportunities
- Working harmoniously with technology partners throughout the world
- Overseeing all pre-commercial activities
- Product acquisition and development
- Adhering to all regulatory requirements
- Cultivar management and licensing
- Domestic market development and supply chain integration
- Portfolio management and performance
- Variety reporting and administration
- Intellectual Property management and protection
- Special project management
- Export market development
PlantTech's Commercial Management is continuing to keep PlantTech at the forefront of leading edge plant related technology that is highly relevant to Australian farmers.
